Cinderella Bakery
A fairytale business in San Francisco’s Sunset district satisfying piroshki-cravings since 1953.

Arriving in San Francisco from the Soviet Union in 1988, Mike and Marika Fishman are building on the legacy of Cinderella Bakery—the Bay Area’s premier homestyle Russian Bakery.

“Steve and team exceeded our expectations with the update to our brand and website—critical components to our small business.”

Mike & Marika Fishman, Proprietors | Cinderella Bakery
Made from scratch daily


  • Brand Identity
  • Photo Art Direction
  • Website

We champion small business owners, so when we were given the opportunity to work with the Fishman’s on Cinderella Bakery’s brand image and website—it was a no-brainer. Passionate about their customers and their products—with a clientele of neighborhood regulars and city newcomers—Mike and team work hard to deliver the best Russian delicacies in the region.

Photography | Art Direction
Our client’s story required excellent photography. In partnership with Antonis Achilleos, we tackled two days of on-site photography using makeshift sets working around Mike and his team as they conducted daily operations.

Bakers work hard, rising early and working late—preparing for the next day. It’s a labor of love and our goal was to capture it.

The new Cinderella Bakery website addresses wholesale and retail functionality requirements. Visit for a live preview.

Recent Works

Print & Digital Magazine

University Identity & Website

Visual Identity

25+ Years of Crafting Logos

Duty. Honor. Beer.

Visual & Verbal Identity

Russian Homestyle Goodness