Avail Medsystems
One network. Endless possibilities.

Avail is building a remote network to change the way healthcare experts connect, consult, and collaborate. Because Avail understands that when you’re connected, you can do more than you ever thought possible.

“Barretto-Co. is a partner through and through. They are proactive, they take the time to understand our business, and care immensely about our success—which means they deliver thoughtful and impactful results. Their team has brought forth creative and strategic ideas that have really helped us develop a brand that we are proud of. And we can, and do, rely on them for anything we need—whether last minute or crazy, Barretto-Co. has been there to help us think through and make our deadlines.”

Michelle Stevens, Assoc. Dir., Marketing | Avail Medsystems
One network. Endless possibilities.

BEFORE

Scope
  • Brand & Go-to-Market Strategy
  • Visual & Verbal Identity
  • IA & UX
  • Website Design & Dev
  • Launch Campaign
Objectives

Drive system demand with medical device companies globally via a brand refresh, new messaging platform—compelling value proposition and clearly differentiated offering— and help grow the new category of remote medical collaboration.

BRAND IDENTITY ANIMATION

Solution
With a complete overhaul of visual and verbal creative, Barretto-Co. sought to establish Avail Medsystems as the clear leader in the field of remote medical collaboration.

Working together, people can achieve some pretty remarkable things. That’s why Avail is building a remote network to change the way healthcare professionals connect, consult, and collaborate. Because we understand that when you’re connected, you can do more than you ever thought possible.

Go-to Market
Be in the room.

Now you can join a live procedure and connect at the touch of a button. Our fully integrated audio/visual hardware and software system eliminates the barriers to collaboration, connecting people, knowledge, expertise, and technology like never before.

Immersion
Our process begins with asking questions to stakeholders in order to find the insights that inspire creative thinking and approaches.

Human behavior is driven by emotional and rational factors. Emotional factors are the most powerful—so we lead with that. With Avail, from anywhere, anytime–get better procedural views than the doctor, with unmatched resolution, perspective, and control.

Brand extension
We specialize in creating proprietary brand assets, aka toolkits, for clients who want a visual and verbal brand system that scales over time.

With rigor and precision, we explore visual and verbal creative solutions to bring our client brands to life. We triangulate between budgetary goals, client and customer needs, and creative expression. It’s a balance which requires collaboration, respect, and trust.

Recent Works

Duty. Honor. Beer.

Russian Homestyle Goodness

Tradeshow Design

Brand Communications

Brands by B-Co.

20 Years of Crafting Logos