Bay Area Brewers Guild
To restore and preserve San Francisco’s brewing heritage and to unite local beer makers with beer lovers.

The San Francisco Brewers Guild is evolving into a regional guild—the Bay Area Brewers Guild—rebranding its
organization and rolling out sub-branded chapters to promote distinct brewing communities throughout the area.

“Developing a new identity system for our regional guild simultaneously with creating the theme for SF Beer Week 2019 was no small feat, Steve and his creative team have exceeded our expectations.”

Joanne Marino, Executive Director | Bay Area Brewers Guild
Brewers are coming…

BEFORE

Scope
  • Regional Guild Brand Identity
  • SF Beer Week Theme & Design
  • Marketing & Event Tactics
Objectives

The San Francisco Brewers Guild is evolving into a regional guild—the Bay Area Brewers Guild—rebranding the organization and rolling out sub-brands (local chapters) to promote distinct brewing communities throughout the area. The Guild also produces the annual, high-profile, region-wide craft beer celebration known as SF Beer Week.

Exploration
Solution
We understand what it means to have found and love your craft. Creating one design solution requiring consensus from a committee of passionate brewers was our challenge.

We started the process of finding alignment on subjective aesthetic opinions with a mood board exercise and then got down to doing what we do best.

The SF Beer Week Gala is known for rare beers and unique multi-brewery collaborations as well as first tastes from brand new breweries. It’s also where SF Beer Week kicks off with the SF Bay Area’s annual toast to the region’s beer community. Craft brewers from all over the Greater Bay Area convene, making it easy for beer lovers to check out new brewers, see old friends and sip never-before-tasted beers alongside old favorites.

Recent Works

Duty. Honor. Beer.

Russian Homestyle Goodness

Tradeshow Design

Corporate Communications

Brand Communications

Brands by B-Co.

20 Years of Crafting Logos