![](http://barretto-co.com/live/wp-content/uploads/2021/10/SN_SkateboardCrew.gif)
ServiceNow
Wherever the office goes, make work flow
ServiceNow asked us to create aspirational and disruptive animations for social media managers to reply to followers. The objective was to help our client showcase a fun, conversational tone on social media platforms and to encourage audience engagement, in addition to having their employees feel appreciated.
Scope
- Conceptualization
- Storyboarding
- 3 dozen Twitter social media GIFs
Objectives
Create delightful ways to respond to ServiceNow’s social media followers and provide social media managers with creative posts that are “on-brand”.
The countdown is on!
![](http://barretto-co.com/live/wp-content/uploads/2021/10/ServiceNow_Countdown_02-AcapulcoGreen.gif)
Be right back
![](http://barretto-co.com/live/wp-content/uploads/2021/10/SN_Moonwalker-Remix_Orchid.gif)
Way to deliver
![](http://barretto-co.com/live/wp-content/uploads/2021/10/PizzaBox_05-FountainBlue.gif)
Mic drop
![](http://barretto-co.com/live/wp-content/uploads/2021/10/Microphone_05-WildBlue.gif)
Let's do this!
![](http://barretto-co.com/live/wp-content/uploads/2021/10/S_NOW-9to5_4.gif)
Happy anniversary
![](http://barretto-co.com/live/wp-content/uploads/2021/10/Dancers-1-b.gif)
Let it go
![](http://barretto-co.com/live/wp-content/uploads/2021/10/S_NOW-balloonDuo_Grey.gif)
Fave office prank
![](http://barretto-co.com/live/wp-content/uploads/2021/10/Jello_03-Acapulco.gif)
Better together
![](http://barretto-co.com/live/wp-content/uploads/2021/10/ServiceNow_Neon_03_OceanSpray.gif)
Barretto-Co. reached deep into our bench of storytellers—inviting writers, motion animators, designers, illustrators and videographers to play in the sandbox with us and create a body of “feel good” social media responses which could be rapidly deployed by our client in a responsive manner to celebrate, acknowledge, and praise employees on their goals and accomplishments—all while remaining “on-brand”.