ViewRay
You can’t beat the diseases you can’t see.

ViewRay combines the latest innovations in precision radiation delivery with ground-breaking MR image guidance and on-table adaptive therapy—the next big advance in radiation oncology.

“MRIdian-Linac merges MRI technology with a linear accelerator, allowing doctors to treat tumors with greater precision. We needed a creative agency as precise as Barretto-Co.”

Mark Arnold, Senior VP Marketing | ViewRay
A New Paradigm in Radiation Oncology

BEFORE

Scope
  • Information Architecture
  • User Experience
  • Website Design & Dev
Objectives

Combine succinct, highly engaging, and value-based messaging with a digital experience and website design that positions ViewRay as the leading technology company in the radiation oncology space. ViewRay’s desire was to have the industry’s best and most innovative website.

BRAND ASSET UPGRADES

Solution
With a refresh to the visual design language, Barretto-Co. sought to establish ViewRay as the clear thought leader in the field of MR-guided Radiation Therapy.

ViewRay helps institutional healthcare partners differentiate themselves from other local radiation oncology centers by introducing a newfound technology that brings an entirely new therapy into their practice to help their patients.

Barretto-Co. has a mission to use design as a force to support pioneering change and improve outcomes for a better human experience. Partners like ViewRay provide us with the opportunity to fulfill our mission. Visit viewray.com for a live preview.

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