SF Beer Week 2022
Bay Area Brewers Guild
This is the fourth series of beer label packaging we’ve created for the Bay Area Brewers Guild featured at Whole Foods. Designed and developed within two weeks, start to finish.
“We are truly grateful for the beautiful work Barretto-Co. created and the thoughtfulness and care which permeates through the various pieces and presentations.”
Joanne Marino, Executive Director | Bay Area Brewers Guild
Drink Bay Beer
Scope
- Theme Ideation
- Package Design
- Point of Sale
Objectives
With a regional presence, the Bay Area Brewers Guild produces the annual, high-profile, region-wide craft beer celebration known as SF Beer Week. The objective in 2022 (during COVID) was to elevate the brand, build engagement, and promote event sales.
Solution
The client requested that we think “systematically” for 2022 and design a system unifying 15 unique craft brewers.
With sought to use a visual vocabulary expressive of putting collaboration before competition, to call attention to creativity, caring, and sharing—all values inherent in the amazing craft beer community around the Bay Area.
Visual Identity
25+ Years of Crafting Logos
