SF Ballet School
San Francisco Ballet School is the nation’s oldest ballet school.

The formidable curriculum, taught by an eminent staff, emphasizes a strong classical technique and a flow of movement that suggests a sense of energy, freedom, and joy.

“I first worked with Steve in the 1990’s while Director of Communications at Yerba Buena Center for the Arts. When I needed a person I could trust translating our new brand from pixels-to-print, Steve and team were still top of mind nearly twenty years later.”

Mary Beth Smith, Director of Marketing Communications | SF Ballet
Content by SF Ballet. Design by Barretto-Co. Timeline: 5 days.

INSPIRATION

Scope
  • Marketing Collateral
Objectives

The SF Ballet was in a tight spot—so they reached out to Barretto-Co. The ballet had a tight deadline for their first print communications piece which would introduce a new brand direction and design language.

Solution
Barretto-Co. collaborated with the ballet’s internal marketing team on implementing the recently redefined visual vernacular—all photography provided by SF Ballet.

Barretto-Co. collaborated with the ballet’s internal marketing team on implementing the recently redefined visual vernacular—all photography provided by SF Ballet.

With a pressing timeline, we were able to deliver the 16-page communications tactic on time and within budget exceeding our clients goals and their expectations for how the new brand system functions in print media.

Recent Works

Print & Digital Magazine

University Identity & Website

Visual Identity

25+ Years of Crafting Logos

Duty. Honor. Beer.

Visual & Verbal Identity

Russian Homestyle Goodness