SF Ballet School
San Francisco Ballet School is the nation’s oldest ballet school.

The formidable curriculum, taught by an eminent staff, emphasizes a strong classical technique and a flow of movement that suggests a sense of energy, freedom, and joy.

“I first worked with Steve in the 1990’s while Director of Communications at Yerba Buena Center for the Arts. When I needed a person I could trust translating our new brand from pixels-to-print, Steve and team were still top of mind nearly twenty years later.”

Mary Beth Smith, Director of Marketing Communications | SF Ballet
Content by SF Ballet. Design by Barretto-Co. Timeline: 5 days.

INSPIRATION

Scope
  • Marketing Collateral
Objectives

The SF Ballet was in a tight spot—so they reached out to Barretto-Co. The ballet had a tight deadline for their first print communications piece which would introduce a new brand direction and design language.

Solution
Barretto-Co. collaborated with the ballet’s internal marketing team on implementing the recently redefined visual vernacular—all photography provided by SF Ballet.

Barretto-Co. collaborated with the ballet’s internal marketing team on implementing the recently redefined visual vernacular—all photography provided by SF Ballet.

With a pressing timeline, we were able to deliver the 16-page communications tactic on time and within budget exceeding our clients goals and their expectations for how the new brand system functions in print media.

Recent Works

Corporate Communications

Marketing Communications

20 Years of Crafting Logos