Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans.

From 2010-11, Steve Barretto was the creative director for the team that handled the Levi’s brand online presence and customer experience—from engagement to customer migration across segments. Balancing excellent creative while meeting business objectives, Steve developed and managed Levi’s creative across the entire digital marketing ecosystem—art directing video production and on-model/product photoshoots—applying seasonal creative concepts across the e-commerce website, email marketing, and social media channels.

Levi’s email marketing: creative direction > Steve Barretto; design > Erik Homsapaya

Levis.com: creative direction > Steve Barretto; design > Ryan Wasterlain, Patrick Normandin, Katharina Schulz

Levis.com Waterless Campaign: creative direction > Steve Barretto; design > Ryan Wasterlain

Levis.com We Are All Workers Campaign: creative direction > Steve Barretto; design > Katharina Schulz

Recent Works

Duty. Honor. Beer.

Russian Homestyle Goodness

Tradeshow Design

Brand Communications

Brands by B-Co.

20 Years of Crafting Logos