Levi’s
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans.
From 2010-11, Steve Barretto was the creative director for the team that handled the Levi’s brand online presence and customer experience—from engagement to customer migration across segments. Balancing excellent creative while meeting business objectives, Steve developed and managed Levi’s creative across the entire digital marketing ecosystem—art directing video production and on-model/product photoshoots—applying seasonal creative concepts across the e-commerce website, email marketing, and social media channels.
Levi’s email marketing: creative direction > Steve Barretto; design > Erik Homsapaya
Levis.com: creative direction > Steve Barretto; design > Ryan Wasterlain, Patrick Normandin, Katharina Schulz
Levis.com Waterless Campaign: creative direction > Steve Barretto; design > Ryan Wasterlain
Levis.com We Are All Workers Campaign: creative direction > Steve Barretto; design > Katharina Schulz
Visual Identity
25+ Years of Crafting Logos