Juvo Behavioral Health Services
Juvo (previously Ed Support Services) is a leading provider of behavioral health services for individuals with autism and other special needs, their families, and their surrounding community.

Barretto-Co. created Juvo’s new brand which authentically represents the services, people and flavor of the east bay organization with goals of expanding nation wide. We were charged to develop the comprehensive campaign including naming, identity, website, marketing collateral, tradeshow presence, and brand guidelines.

“Barretto-Co. was instrumental in bringing to life our vision and voice for the next stage of our company’s growth. They supported us in a complete brand facelift from top to bottom—naming, identity, environmental, digital and print—and all superb!”

Tanya Scott, Founder | Juvo
Juvo is a California Certified Non-Public Agency (NPA) and a member of the Bay Area SELPA Collaborative.

BEFORE

Scope
  • Naming
  • Brand Identity
  • Brand Guidelines
  • Website
  • Marketing Collateral
  • Environmental Graphics
Objectives

In the words of founder Tanya Scott “This initiative will help drive sales in existing and future markets. The new branding will enhance the overall public perception and awareness. Identity will be crucial in creating a national brand. I want all audiences to quickly get a sense for our genuine, passionate, professional and fun “People First” culture.”

Exploration
Solution
The challenge was to walk the line between portraying the scientific and professional nature of what Juvo offers and helping folks in desperate need of services that work and feel good.

The new Juvo brand had to signify a sea change for the organization. The brand attributes were defined as accessible, friendly, and professional. The visual identity sought to be clean, modern, bold, and distinct from the competitive landscape.

Barretto-Co.s design solutions convey Juvo’s unique culture, balancing human connections and successful outcomes. The brand now speaks to patients, clients and their families; funding sources (i.e. school districts, CA regional centers, and medical insurers; and builds a sense of belonging with internal staff. Photography: Smeeta Mahanti.

Recent Works

Corporate Communications

Marketing Communications

20 Years of Crafting Logos